I had great pleasure in teaming up with the talented people at ETC Studios to take on the CG for this spot for Under Armour to promote the Infinete Elite Running shoe. Part of a wider campaign Released soon.
It was a lot of fun to texture up and light the shoe, then taking it to the next level by combining the 2d Ui animation to embellish the lighting and composition.
It was a lot of fun to texture up and light the shoe, then taking it to the next level by combining the 2d Ui animation to embellish the lighting and composition.
FOAM DEV
PRODUCT STILLS
Lock-ups
Client - Under Armour
Brand Director - Emre Rusvanli
Senior Brand Planning Manager - Michelle Boender-Vanvleit
Senior Brand Manager (Running) - Janne Kuipers
Creative Lead - Ben Pritchard
Partners in Production: Linda Brouwer
Creative Agency - Woven Communications
Managing Director - Richard Glennie
Account Director - Andrea Zinni
Creative Director - Mathieu Garner
Creative Director - Andrew DobbieProduction Agency - Our House
Executive Producer - Mali Okoi-Obuli
Senior Producer - Nkem Egbuchiri
Producer - Dan Aermu
Design & Animation - Electric Studios
Executive Producer - Laura Ayesha Northover
Head of Creative - Geoff Parsons
Producer - Mike Facey
Production Manager - @Alex Flowers
Creative Director: Stefano Ottaviano
Junior Art Director: Kurt Champion
Offline Editor: Jamie O'Donnell
Lead Animators - Simone Giorgetta, Simon Graham
Supporting Animators: Rebecca Tzouliou and Jessica Gaynor
Grade - Electric Theatre Collective Electric Colour
Colourist - Jason Wallis
Audio Designer - Alex Wells
Brand Director - Emre Rusvanli
Senior Brand Planning Manager - Michelle Boender-Vanvleit
Senior Brand Manager (Running) - Janne Kuipers
Creative Lead - Ben Pritchard
Partners in Production: Linda Brouwer
Creative Agency - Woven Communications
Managing Director - Richard Glennie
Account Director - Andrea Zinni
Creative Director - Mathieu Garner
Creative Director - Andrew DobbieProduction Agency - Our House
Executive Producer - Mali Okoi-Obuli
Senior Producer - Nkem Egbuchiri
Producer - Dan Aermu
Design & Animation - Electric Studios
Executive Producer - Laura Ayesha Northover
Head of Creative - Geoff Parsons
Producer - Mike Facey
Production Manager - @Alex Flowers
Creative Director: Stefano Ottaviano
Junior Art Director: Kurt Champion
Offline Editor: Jamie O'Donnell
Lead Animators - Simone Giorgetta, Simon Graham
Supporting Animators: Rebecca Tzouliou and Jessica Gaynor
Grade - Electric Theatre Collective Electric Colour
Colourist - Jason Wallis
Audio Designer - Alex Wells