As Creative lead i worked with found to create a mixed media TVC and accompanying tags for Rimmel London’s new revitalizing Wonder’Serum and Wonder’Extension Mascara campaign, featuring Adwoa Aboah.
The luminescent backdrop takes its inspiration from the packaging design and contrasts against the deep black of the mascara’s formula.
Alongside the TVC, we created a series of tags for Rimmel’s new Wonder’Serum, using a neutral palette to highlight the transparent texture of the lash-enhancing product.
Studio: Found
Client: Rimmel London
Agency: Spring