I had the pleasure of working with my Found family as creative lead on this L’Oréal campaign.
This film is from the first batch. Many more of the talented people at Found continued to work across other products from the L’Oréal’s hair care ranges. Our work explores the visualisation of the science and ingredients that go into each product. Each product’s ‘hair tech’ features are brought to life in a series of otherworldly compositions and behaviours that are designed to work together as a cohesive set.
These are 3 Process REELS showing the vast amount of work and alterations that went on before we got to the final renders.
After finishing the first 3 products, I went on to Do look dev and R&D for the steam pod and Arm range.
Client: L’Oréal Professionnel
REP: La Manufacture