The project, for a global, iconic crisp brand, required the modelling and custom texturing of various food assets, supporting particles and simulations - all suspended in an infinite space and manipulated to generate a dynamic world of taste and texture, set with simple graphic backdrops.
The execution was designed to visually hit the viewer with explosions of flavour and ingredients from the product, presenting a tempting and realistic render of the crisps and the flavour notes themselves.
