Inspired by the classical Greek goddess of hope, Elpis, I teamed up with Found studio as Creative Lead to created a series of films with Burberry to celebrate the launch of their exclusive new Olympia bag range. designed by Riccardo Tisci, featuring FKA twigs, Kendall Jenner and Shygirl.
Balancing the contemporary and classical, we explored the intricate details of the bags’ design. Crafting a series of films, rich with close-ups and abstract shots, we created an enticing journey to immerse the viewer in the bags’ material and textural details.
The Burberry Olympia Found reel
Metamorphosis is the common theme across this series of films. In them, we see Elpis glitch, morph and transform into flowing porcelain. Around this we tease the Olympia bags – introducing them, obscuring them and then framing them as the hero.
The TOPAZ BLUE FILM
The MARSH GREEN FILM
The MARIGOLD FILM